Project Description

The Wright Event

DELIVERED BY: CLARE

Brief

The Wright Event has been in business for 26 years and proudly remains a family run business in West Malling, Kent.  The team lacked marketing expertise, particularly skills in digital. They had a website that worked better for the ‘experience days’ side of the business, but was less effective for bringing enquiries for corporate events and team building.  They had previously had assistance with SEO and Google Ads, but felt they were left slightly in the dark.

The client needed somebody local to assist in marketing the business on an ongoing, regular basis.

  • Website overhaul

  • Google Ads management

  • Search engine optimisation

  • Blog writing

Deliverables

After an initial assessment of the current situation, a plan was drawn up to organise and revitalise several marketing tools and tactics.  The priority was to re-organise the website into 3 separate areas to reflect the three areas of the business and provide a much improved user-experience.

  • Website overhaul

  • Google Ads management

  • Search engine optimisation

  • Blog writing

Retained services
Website re-design
SEO
Social Media
Optimised content generation
Paid ads – Google, Facebook and LinkedIn

Results

Corporate website visitors up 200%

8 x new page 1 google search results for key search phrases

75% more super relevant visitors driven from paid search, delivered at 50% previous cost

Hugely increased followers and engagement on social media platforms

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