Ever since the arrival of the internet, marketing has evolved from what it is used to be. Before 1990, companies who wished to inform the public about their products or services made use of traditional media – newspapers, TV, radio, mail, and billboards. Today, the internet offers business owners and marketers a more effective platform to reach their target customers.
In the world of digital marketing, there are several marketing strategies — some being more popular than others. Pay-Per-Click (PPC) is one of those strategies modern marketers can’t fail to include in their marketing campaigns.
What is PPC and Why Do You Need It?
PPC is a technique employed by business owners to drive potential customers to their website. Business owners have their ads published on search engines and other channels and pay a certain fee to the publisher each time a potential customer clicks on their ad and lands on their website.
Here are the top reasons why you need PPC:
- It is cost-effective. If you’re a starter, PPC can be a great option to go with, as it is quite profitable. You only pay when a potential customer lands on your website. Unlike other digital marketing strategies where you have to pay upfront, PPC allows you to pay for results only.
- Increased revenue. According to stats, businesses that invest in PPC are likely to turn in $3 in revenue for every $1.60 spent. You only need to offer great products or services and have a great landing page, and you could boost your sales beyond your wildest imaginations.
- PPC connects you with potential customers. Billions of searches take place on Google each day. Google Ads lets you promote your business on search results for keywords relevant to what you offer. With your ad listed on search results, you should have more customers visiting your website and purchasing your products.
The benefits of PPC are endless. If you hope to achieve all your business goals, you would be wise to consider investing in this effective digital marketing strategy. To learn more about PPC, do check out this incredible infographic from the guys over at SerpWatch