Project Description

Gushlow and Cole

DELIVERED BY CAROLINE AND CLARE

Brief

To promote a range of designer shearling outerwear for a Kent based design house.  There is a strong seasonality to sales patterns and it was crucial to drive as much website traffic as possible at key times, whilst remaining firmly within a given budget.

  • Google Ads

  • Retargeting

  • Facebook Ads

  • Campaign management & reporting

Deliverables

We streamlined the client’s existing Google Ads set up and concentrated on optimising priority key search phrases and associated campaigns.  Careful budget management was required to continually maintain brand presence during peak times.  We also implemented google shopping and retargeting campaigns to drive additional sales.

Facebook was employed as an additional channel to target prospective customers and we used the facebook pixel to create a warm audience.

A strong client relationship was developed through weekly communication and reporting.

  • Google Ads

  • Retargeting

  • Facebook Ads

  • Campaign management & reporting

Client relationship
Budget management
Keyword research & strategy
Multi-channel approach

Results

Website traffic doubled year on year

Referrals from Google Ads up 100% year on year

Hugely raised brand awareness across UK, US and Australia

Repeat client

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