One stop digital marketing service
When it comes to marketing your business online, we’ve got it covered. Here you’ll find a selection of individuals, each with their area of expertise. Browse the services listed here, but definitely speak with us too. It’s always great to meet face to face, sit down with paper and pen sketch out a plan of action.
Website conversion rate optimisation
All digital marketing leads here! So it’s really important that your site is as good as it can be and encourages visitors to complete an action (For example: contact you, buy your product or make a booking.) We’ll primarily look for the easy wins, then plan for other improvements over your preferred time scales.
Getting right back to basics, your website reflects your business. A site that appears dated could give a negative impression so a simple refresh might be long overdue.
WordPress website development
If you want a stunning website that is flexible, doesn’t cost the earth, is SEO friendly and can easily grow with your business, then WordPress is the solution for you. We are big fans! WordPress is so much more than a blogging platform nowadays. It’s a fully functioning Content Management System and is absolutely perfect for small and medium businesses who want total control over their website once it is built.
We’ll build you a beautiful site, then be on hand to provide training and/ or ongoing maintenance.
We can also set you up with a hosting plan at one of our preferred suppliers.
Your website needs updating to keep it as secure as possible and compatible with WordPress core updates. We provide three different website care plans to keep your site running smoothly as well as offering a bespoke website digital marketing solution for those looking to invest in marketing their business online. Speak to us about the best option for you.
Every business wants its website to be at the top search result in Google. Nobody can promise to deliver this, but we can help do as much as possible to head in that direction.
You should consider SEO as part of the marketing tactics available to you. Put simply, better search results brings more clicks. More clicks means more leads.
We usually start with the basics as a one off project. Once the site is optimised, it is best to continue to work on SEO on an ongoing basis and make it a long term investment.
Search engine optimisation services:
- SEO Audit
- Local SEO
- SERP (Search Engine Results Page) rankings report
- Keyword Research and Strategy development
- Backlink monitoring
- Link building strategy
- Content strategy
- On-site SEO fix
….. and other paid search. Pay Per Click (or Paid Search) advertising can be a really useful tool to employ for pages of your site that don’t appear organically in the search engine results, and for bringing really relevant visitors to your website. It requires a fair amount of thought, number crunching and research in order to get it right, but can deliver excellent results.
We primarily manage Google Ads campaigns, but you may also like to consider YouTube Pay Per View and paying to advertise on other social platforms such as LinkedIn, Facebook and Pinterest.
Facebook, Twitter, LinkedIn, Instagram, Pinterest….
Social Media is a bit of a minefield and it can be difficult to stay focused and avoid being distracted by all that’s available to you. With a logical plan in place though, you can avoid the overwhelm. Social media is a great place to engage with your target market and drive traffic to your site. But you’ve got to do it well. Consistency is key!
Our services include:
- Social media strategy development
- Competitor analysis
- Setting up profiles and tools
- Promoted content and paid for ads
Email marketing is a truly powerful means of engaging with your clients and offering them ‘more’. It’s also cost effective and timely so you can deliver the exact message you want, directly to them, at exactly the right time.
We can help you with a complete email campaign, or just the elements you are struggling to complete yourself.
A beautiful logo to reflect the ethos and nature of your business
It’s well worth investing in this element of your business marketing. It will take time, but the result will be invaluable. Our graphic design associates are talented people with a great portfolio we will happily share with you.
Content, content content!
Content is powerful! Just pause for a moment and consider the benefits of investing in the creation of ultra-engaging content:
- lure visitors to your site,
- keep visitors on your site,
- share it on social media,
- populate your email newsletters with captivating content,
- build your brand,
- build your relationship with your target audience and so on.
We work with amazing videographers, illustrators, photographers, animators, copywriters and blog writers. Everyone you need to stand out from the crowd and give your content the professional edge your business deserves.
You need a plan!
BEFORE IMPLEMENTING CHANGES TO YOUR WEBSITE AND ONLINE MARKETING CAMPAIGNS, CONDUCT A FULL DIGITAL MARKETING AUDIT.
Thereafter, it is possible to create a plan and strategy, to ensure maximum impact and benefit for your business. This is an investment and requires a little patience, but is extremely worthwhile. The research audit can include, but is not limited to:
- Analysis of your strengths, weaknesses, opportunities and threats
- What is our brand and USP, where are we now and where do we want to be?
- Competitor analysis – what are they doing online? What works well for them and who are they targeting? How are they different?
- SEO – Current Search Engine Results Page Rankings (SERPS), Keyword Research, Onsite SEO audit
- Social Media – Assess all accounts for branding consistency, content, engagement, followers, targets. What is missing, what works and doesn’t work?
- Client database – Who are they, where are they, how do they locate your business
Digital Marketing Planning:
- Target client avatar
- Budget agreement
- Identification of marketing tactics to reach objectives
- Identification of marketing communication tools
- Creation of an implementation plan – what exactly needs to be done, by whom and when.
With over 15 years experience in the world of online publishing, Caroline provides expertise in digital strategy and project implementation. Together, Caroline and Clare have launched MumsWork, a blog dedicated to the needs of working mums.
If you have a niche blog, or are considering launching your own, get in touch and find out how we can help.